Users will soon have a new feature that permits them to cut down on the volume of AI-created content appearing in their feeds. This step comes as the platform announced that it presently contains in excess of 1 bn AI videos.
Testing and Rollout
This change is undergoing trials over the next few weeks before a widespread launch. This advancement comes amid a increase in content created by AI, spurred by recent AI video creators.
AI Proliferation Online
It has been noted that almost 10% of the quickest rising channels on a competing service only show clips produced artificially. A large amount of this output is classified as “AI slop”, a term for substandard, factory-style content that is often absurd or dreamlike.
Our research shows that a lot of users enjoy content produced via AI tools, including AI artwork to educational videos, and we aim to give people the option to see more or less of that, according to their own preferences,” said a company executive.
Scale of AI Content
The platform announced that there are presently 1.3bn videos on its app identified as AI-generated. In total, more than 100 million media items are uploaded to the platform each day, making clips made by AI a minor percentage of its complete catalog.
How to Adjust Settings
Users will be in a position to limit or boost the level of AI content they watch by opening the content preference setting in the application and selecting the AI content topic. Other topics that can already be adjusted under the setting cover current affairs, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate users to tag “realistic” artificially created content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.
In addition, the platform will now apply an “AI-made” tag to content made using its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This action is designed to stop users from attempting to evade the labeling process.
Educational Initiatives
The company is additionally introducing a $2m AI literacy fund for experts and groups to create learning resources about ethical AI use. This program will assist non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
TikTok has justified its content review process, following discussion over plans to cut jobs for a large number of content moderators in Britain. The company is planning to eliminate a significant number of roles in its user protection team in its British office, with labor groups and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A trust and safety lead stated that human moderation would remain essential, but AI can protect employees by eliminating the most harmful content before it gets reviewed by humans. TikTok stated a significant reduction in shocking and graphic content seen by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference work at speed.”
